Many e-commerce stores build simple internal wallets for refunds or store credit. But this is limited to the store.
Imagine if the store could offer a real wallet with real money, fundable from a bank account. This is Embedded Finance or Fintech as a Service.
The store isn't a financial institution. Specialized FaaS companies handle the Compliance and infrastructure burden, offering a plug-and-play solution.
The world is moving this way. Behind the simple UI, complex operations ensure security and compliance.
#Fintech#Embedded_Finance#Fintech_as_service
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